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This web site citationonline.net states the following, "It is a simple concept." Our analyzers noticed that the webpage stated " When you are writing a research paper, you need to have your research notes and your references at your fingertips while you write." The Website also said " Citation is the only bibliographic data manager that helps you do that. Citation installs on your Word Menu. References and notes are a click away. Compatible with Word 2010, 2013, and 2016. A must-have for research writing. How does it work? Document templates take care of formatting details." The website's header had APA Format as the most important optimized keyword. It is followed by APA Style, APA Templates, and APA Software which isn't as highly ranked as APA Format. The next words citationonline.net used was APA Writing. APA Citing was included but could not be seen by web crawlers.